3 Steps to an Incredibly Powerful Attention Grabbing Headline

Marketers and business owners who do marketing(the fun part of business), if you ever wanted many more people to read your articles or brochures, then you need to know that creating a good attention grabbing headline plays a very important step.

The headline is the first thing people read. It is the first impression.

And we all know how important first impressions are.

I'm going to show you 3 steps that can help you write incredibly better headlines.

The 3 steps are:

1. Common Emotion

2. Specific Proof

3. Specific Target

Common Emotion

Tap on a common emotion that your target audience share or experiences.

For example, if you're selling a robotic vacuum cleaner. You can tap on the emotion that it's a hassle to clean the house. It feels so boring cleaning the house.

You may use the headline like:
"Never Vacuum Again"
Here you can see that I've used a very emotional word "Never"

Specific Proof

Provide proof following the emotion point.

For example:
"More than 1000 housewives have used our robotic vacuum cleaner to automatically vacuum their homes"

In this example I've stated 1000 housewives. This is the specificity. Actual number of housewives who have used and benefited from the product.

Specific Target

Call out to your specific target audience. If you do not call them out, how can they know the article is for them. Call them out so they know it's specifically for them and you'll incredibly increase the chance that they read your article.

For example you can call them out like this:
"Attention housewives who are tired"

Combine all 3 steps and you get this powerful attention grabbing headline:

"Attention housewives who are constantly tired...

Never vacuum again!

More than 1000 housewives have used our robotic vacuum cleaner to automatically vacuum their homes"

An attention grabbing headline will enable you to convert into more sales.

Headlines are used on your lead-page, sales-page and email and blog articles.

All important elements which form the ultimate marketing funnel that can help multiply your business profits.

You can learn more in depth the exact step-by-step system that I use to build the ultimate marketing funnel that can help double your profits in my
"Double Your Profits" online course

Now it's your turn. Create your ultimate headline using these 3 steps.

4 Ways to Start a Business From Your Home

1. Your Current Employer

If a stay at home job is what you want, the first place you should look is at your current employer. 

Is the work you’re doing now something that you could stay at home and do, then send to the office by email or upload to the company server.

With just a few adjustments by both you and your employer, you’ll find that it is possible. 

And if you have a good work record with your employer and a few of years of service there already, your employer is quite likely to be willing to let you stay at home and work, at least part of the time. 

You still might have to go into the office for meetings and planning sessions, but you could stay at home and do most of your work.

2. Part-Time

Before leaving your current job, it’s a good idea to start with a part-time stay at home job first.
There are many reasons for trying out a stay at home job part-time, but the main one is so that you’ll have a true idea of what your earning potential will be at a particular stay at home job.
It may be true that you can make oodles of money at that particular stay at home job, but it will probably take quite a while to build up to even a reasonable income.

Starting a stay at home job part-time will let you to do this while you still have a steady paycheck coming in, which means you’ll feel less stress and pressure.

3. Your Passion

When choosing the best stay at home job or stay at home work opportunity you should take into consideration what you love to do and what your skills and capabilities are. 

Virtual assistants, graphic design, transcription, data entry and accounting are great areas for stay at home work. These are good places to put those computer skills and office skills you have to work for you in a stay at home job. 

All you really need for these types of stay at home jobs is a computer with Internet access and email, which more than likely you already have since you’re reading this. 

Email processing, survey taking and ad placement are a just few of the many other online stay at home job areas that you might want to look into. 

Be sure to research the company offering the stay at home job you want first. 

4. More Clients

As you are working from home, you can take on work from other companies.

This will enable you to grow. Start to collect testimonials from your clients and when you want to get a new client, you can show them the testimonials from your other clients.

Tomorrowland Movie Expected $140 Million Loss, What Can We Learn


With all its got going for it, like superstar actor George Clooney and futuristic special effects, the Tommorowland movie we would think would be a success.

But sources from The Hollywood Reporter have reported that the movie is expected to make a whopping $140 million dollar loss after it has made its round of screenings around the world.

How could this be?

Many have observed that the film could have been better marketed and publicised. There was not much buzz and pre-buzz before its launch.

And that there's no initial fan base. If you look at the Avengers Age of Ultron movie, it had earned $1.35 billion. Because Avengers has such a huge Marvel fan base. See the difference.

The film's marketing is also not clearly targeting the audience. Is it for kids or adults?

In the Double Your Profits course (DYPcourse) I have continually taught that Pre-sell is a very important factor in getting initial momentum to warm up and sell to your market.

And also I emphasize on clarity of market segment. Is your marget segment clear that your product is for them?

Are you building initial buzz to target your market? This you'll learn in the Double Your Profits course.

That said, I think Tommorowland is a fun movie to watch for the whole family.






Why Free Traffic May Not Get Your Business Anywhere

If your business is dependent on free customers, you do not have a business. You do not have any kind of “real” business until you have the ability to buy advertising from a variety of available sources and transform that traffic into sales and profits.

The key formula here is:


Furthermore, if your business is dependent on cheap traffic – or secret “honey holes” that nobody’s managed to discover just yet – then you’re sitting on a ticking time bomb.

Your job is to incorporate a quantum leap innovation into your business, one that cleanly differentiates you from others, separates you from everyone else.

How to Style Your Hair for Success

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In business and a success, personal style is important and, here I'd like to share with you some tips provided by this awesome guy Joe on how to style your hair for success.

There is a really cool haircut for that sleek businessman look:

If you find this style tip useful, 'Share" it on Linkedin or FB


How to Use Digital Product Marketing to Help You Grow Your Business

Watch this video on how you can use Digital Product Marketing (or Infomation Product) to help you grow your business.

It also has some powerful sales knowledge, for sales people to use.

Does not matter what business you're in, you can use this revolutionary, yet little known marketing method to boost your business profits:



How to be Successful in the Future?


The men of the last century have harnessed the forces of the outer world.

The age is now at hand that shall harness the energies of mind, new-found in the psychological laboratory, and shall put them at the service of humanity.

Are you increasing your knowledge to appreciate it and take part in it, or are you merely passing your time away?

Take careful note for a week of the incidents of your daily life and business—

  • your methods of work,
  • habits of thought,
  • modes of recreation.

You will discover an appalling waste in your present random methods of operation.

How many foot-pounds of energy do you suppose you annually dump into the scrap-heap of wasted effort?

What does this mean to you in dollars and cents?

In conscious usefulness?

In peace and happiness?

Individual mind efficiency is an absolute prerequisite to any notable personal achievement or any great individual success.

Your mental energies are the forces with which you must wage your battles in this world.

Are you prepared to direct and deploy these forces with masterful control and strategic skill?

Are you prepared to use all your reserves of mental energy in the crises of your business and life?

Your mind energies are the forces with which you must wage your battles in this world.

A Mighty and Intelligent Power resides within you. Its marvelous resources are just now coming to be recognized.

These are mental energies and resources.

Thus in many fairly independent ways we are brought around to this same idea of a common structure underlying all the many seeming diversities manifested by what we call matter.

Are you fully equipped to take a valiant part in the work of the coming years?

The greatest of all eras is at hand!

What Really is Focus and How You Can Develop Your Focus to Achieve Your Goals?


To really unleash the power of focus you first must understand what focus is.

Whatever our mission, we do not operate in a vacuum. In every agenda we meet opposing forces.

For example, a salesperson has  administrative tasks, personal errands to run, a family crisis, bad weather, a car that won’t start and any number of competing issues. It is actually the salesperson’s ability to give these other tasks attention, while generating new business that blows away the myth of focus.

You don’t ignore these others things. You perform despite these things.

I've worked in both the Sales and Marketing line. Often I see Sales people giving all their time in trying to generate their own leads and close their own sales.

And not utilising some time to use the marketing resources at hand. Marketing has spent time qualifying leads and developing trust via good content and information.

If salespeople would spend some time to get in touch with the marketing resources, then it would benefit them and help them in closing their sales.

Another example is, an Entrepreneur who can juggle a product launch, an employee who calls in sick and a customer with a giant list of complaints, and still close an important deal is a champion of focus.

He's a champion because he has a full plate and yet able to focus in to get things done.

Focus is not always pretty.

We have visions of happy, goal-directed individuals who whip everything neatly into place. My experience with the focused is that they are often chaotic, unconventional, and downright weird.

Not all, but many are folks that arrive to meetings late, allow lesser things to wait, and are unapologetic about being ruthless with their attention.

The point is all of these goals, obstacles, and multiple priorities don’t come together with a snap of the finger.

There’s plenty of friction that drives the focus machine.

Simple truth is... your level of focus will allow you to be more productive which of course is a winning formula for success!

Here's 3 ways your level of focus can contribute to the efforts you invest leading you become more productive:

More Effort

Distractions are not an issue when you maintain a high level of focus on what it is you are doing! In the case of the typical entrepreneur, whatever they expect to accomplish will be the direct result of their own efforts therefore they have a serious need to be more productive! In many cases their primary formula for success can be attributed to their ability to remain focused which helps to boost their productivity! It therefore stands to reason that the more productive you are the more willing you will be to continue investing your efforts towards a specified goal!

Better Quality

The better your effort the less your chances of making mistakes which can lead to a loss of time and the build up of frustration! The frustration 'factor' alone can be enough to make people quit so whenever you can minimize this feeling the better off you'll be!

In terms of having better quality results, nothing can influence this more than the level of focus you are able to maintain on the work you're doing! You will also find that you're able to 'discover' ways to complete many of your tasks in a more efficient manner! It is absolutely amazing what focusing can do for your spirits and your output!

Faster Results

Consider how you're able to increase your own work efficiency... this will obviously result in your being more productive! As a result you are able to reach and even blast through to achieve your goals. Remember as we've already discussed, due to the fact your frustrations have been minimized, you're that much more willing to continue with your efforts!

Ultimately it can be said that this willingness alone is your formula for success since without it nothing will ever get accomplished!

Focus plays a vital role in the successes you experience be they personal or professional! Being time is a non-renewable and thereby finite resource it is up to the individual to do what it takes to be more productive with how they use it! Of course how productive you are is greatly influence by the level of focus you have which obviously affects the results you get as discussed above!

The message you can take from this discussion is simply thisHealth Fitness Articles, your own level of focus is the best formula for success that you can apply when attempting to achieve any goals you may have! Hopefully this point has been made by the 3 examples presented here today!

If your focus is to tranform your business and life, then you can join us in this program, click here.