Google Ad Essentials

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Lessons

Exercise: Keywords

What keywords do you think people use to search for ___ Type in Google and get some suggestions Enter in Google trends and see how many searches are there for…

Budgeting For Google Ad

Start with how much traffic or visits to your website you wish to get in a day. Usually we can aim for about 100 visitors a day to get some…

What are Google Search Ads

Google search ads are displayed at the top of Google search engine results. The ad position rotates from time to time. the Google Search ad format consists mainly of five…

Parts of a landing page

Title – the title should clearly and specifically state the unique selling point without being too short or. Two or three lines should be sufficient. Benefits – restart the main…

Google Ad Process

AD > LANDING PAGE TO REGISTER INTEREST > SALES CALL > COME TO OFFICE EMAIL MARKETING AD >> WEBINAR REGISTRATION PAGE >> LIVE OR RECORDED WEBINAR PAGE OR ZOOM >>…