This is a great example of a viral campaign or prank on YouTube starring a disguised Ronaldo and his soccer ball. The campaign not only got 10 million YouTube views but also publicity from other media channels.
As soon as people realised that the ordinary long haired football busker on the street was non other than the world's best football player/star, everyone was surprised.
People started taking photos/videos and trying to get an autograph.
We all love surprises and this campaign made full use of the emotion of surprise.
Are you using the element of surprise in your marketing campaigns? Share in the commwnts below if you have: