If your business is dependent on free customers, you do not have a business. You do not have any kind of “real” business until you have the ability to buy advertising from a variety of available sources and transform that traffic into sales and profits.
The key formula here is:
ADS + CONVERSION = SALES
Furthermore, if your business is dependent on cheap traffic – or secret “honey holes” that nobody’s managed to discover just yet – then you’re sitting on a ticking time bomb.
Your job is to incorporate a quantum leap innovation into your business, one that cleanly differentiates you from others, separates you from everyone else.